Film culture and innovation

Crystlsd have spent the year working with film exhibition and innovation conference This Way Up to support the marketing and communications of their fourth annual conference that brings the industry together to talk all things film, audiences and the future of the sector.

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This year, the conference takes place at Hull Truck Theatre, in the UK City of Culture no less - aptly the overall theme of the conference is the Power of Culture broadly and in film specifically. 

Last year we were delighted to provide 1-2-1 marketing workshops for all conference attendees; mentoring venues and film exhibitors in core aspects of marketing and supporting them in putting together marketing plans for audience development. 

This year, our remit was extended to manage the marketing for the entire conference, from branding, to giveaways, enamel pin badges to tote bags, copywriting, interviews, press releases and content creation, we've been busy. Now, it's just two weeks away and we're looking forward to spending two days with the team in Hull. 

There are still some tickets left, and we obviously highly recommend you come along!

Visit the conference website for more info.