Get to Know Communications Manager, Nicole Mullen

At CRYSTLSD, we pride ourselves on excellent communication with our clients, helping brands and businesses to communicate their own stories in the process. Our communications manager, Nicole Mullen’s role largely centres around creating and developing content that builds upon brand recognition for said clients. Read on to discover more about Nicole’s role at CRYSTLSD, as well as for deeper insight into her thoughts on the wider marketing industry.

1.     How has digital media influenced marketing?

Digital marketing has completely shaken up the marketing industry. Consumers expect good, quality content at their fingertips. Hit that nail on the end, and you’re well on your way to success.

 2.     What is the effect of digital media on young people? 

Digital media affects young people from the moment they wake up ‘til the moment they go to sleep. Whether that’s a quick scroll through Instagram in the morning, checking in with friends and family via Facebook at lunch, or catching up with their favourite YouTuber on an evening.

 3.     How are influencers impacting marketing?

Influencer marketing is booming. According to a study by Linqia, 39% of marketers are looking to increase their influencer marketing budget. The key to influencer marketing is authenticity and transparency – both of which are valued highly by existing and potential customers.

 4.    How might young people use digital media as a way to market themselves and/or their brand?

The introduction of social media and blogging has given anyone and everyone the means to create a personal brand. It’s no longer enough to simply Tweet once in a while or have a Facebook page without any posts on it. By creating relevant, inspiring blog posts; showing up in the same place at the same time; being consistent in approach, everyone (not just young people) can create a strong, personal brand.

 5.    What is the most useful thing you have learnt during your time at CRYSTLSD?

I am learning every single day and will continue to learn until the day I die. I have particularly enjoyed learning more about Search Engine Optimization – a tool that is an essential part of communications, content marketing and copywriting.

 6.     Talk me through the importance of communication in marketing… 

Communication is essential, not just in marketing, but in every aspect of life. The ability to communicate effectively with a broad range of people cannot be underestimated.